Innovation Does the product/service introduce new capabilities or significant improvements? Is it ground breaking and impacting the market?
Performance Does the product/service perform to a degree that it improves overall performance against competitors or previous solutions?
Installation – Manageability Is the product/service easy to install? Are the products/services functional and easy to learn, will they be scalable to accommodate growth?
Value Can you easily justify the products/services return on investment, is it a cost-effective solution?
Industry appeal Does the product/services meet the needs of the industry, does it problem solve?
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